Question

Organizational change is good for successful business and sustainability, and necessary for survival. The role, types, and emotional competencies of leadership are very important for developing and managing change in any organization. Suppose that your university response to external or internal pressures and reviewing and modifying structure and decided to change its structure. Use Mary Beth O’Neill’s (2000) four roles to analyse a change process in your university. Who performed which role? What contribution did the performance of these roles make to the level of success of the changes?

Answer 1

Organizational change is good for successful business and sustainability, and necessary for survival. The role, types, and emotional competencies of leadership are very important for developing and managing change in any organization

O'Neill's four Roles to anayse change process are - Sponsors, Implementer, Advocate, Agent.

Brief idea on each role, who is responsible for each role, and conttribution of these roles make to the level of sucess of the changes -

Sponsor -

Has the authority to make the Needs to have a clear vision forchange happen.Has control of resources.

Needs to have a clear vision forchange happen.the change.Identify goals and measurable outcomes.

He or she legitimizes andsanctions the change, and has line authorityover the people who will implement thechange and control of resources – such as time,money and people.

Implementer-

Implements the change.

Responsible for giving live .feedback to the sponsor on change progress

Implementers are more effective when they listen, enquire & clarify questions at the start of an initiative.

Change Agent -

A change agent is the facilitator of the change.

He or she helps thesponsor and the implementers stay aligned with each other.

The change agent acts as data gatherer, educator, advisor, meeting facil-itator and coach.

Most often he or she has no direct line authority over theimplementers, and is therefore in a naturally occurring triangle among sponsor–implementer–agent

Advocates -

An advocate has an idea about how a change can happen but needs asponsor for his or her idea. All change needs to be sponsored

Advocates are often passionate and highly motivated to make thechange happen.

Must make idea appealing to sponsor