Research word-of-mouth communication from MARKETING summarize it into 2-3 paragraphs

Expert Solution

Word of mouth is basically verbal communication between two people who know each other and one party giving information about a product or service to another party. Electronic word of mouth is an ebuzz or a viral message which is spread over internet or social media to reach the masses and create a buzz marketing.

Feature of word-of-mouth-

word of mouth(WOM) did not account any cost to the business.
WOM did not need any formal channel to conduct.
WOM is slow but effective.
It done through social media or internet so penetration among internet savvy people is high.
WOM is slow and time consuming.
WOM tracking ability is low the business , that make it impossible to check effectiven

Feature of Electronic word-of-mouth

EWOM is expensive and bear cost to business.
EWOM can not affect people who are not tech savvy.
EWOM is less trust worthy compare to WOM.
electronic word of mouth(EWOM) is fast and create awareness among large mass.

keosha answered 1 year ago

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