Question

Marketing and Advertising. 2 to 3 paragraphs long

List and describe the three different variables that you feel contribute to overall ad effectiveness.

List three different variables that you feel take away the effectiveness of ads.

Answer 1

The three different variables that contribute to overall advertisement effectiveness:-

1.Creativity:-Creativity is the main part of advertising and branding. It is what gives life to messages about products and services that may otherwise be dull or useless in the hearts and minds of target customers. Advertisers often turn to advertising agencies for the design and enlargement of campaigns and ads.

2.Mass media:-Mass media has become a important promotional stage for advertising; both news and advertising are interdependent and collectively compete for the TV broadcast time and newspaper pages published. Advertising development is bound to have enhancing important influence on the development of mass media.

3.The budget availability:-A advertiser may have a very colourful and solid plan of advertising. He may be imaging of advertising on a national television net-work and films. If budget does not permit, then he is to be satisty with a low budget media like his news-paper and outdoor advertising.Instead of colour print in magazine, he may be obliged to go in for black and white. Thus, it is the resource restrictions that decide the choice.

The three different variables that take away the effectiveness of ads:-

1. Competition: While competition can be good in many ways, it can also have a opposing effect on advertising if competition is high for the industry in certain areas or mediums. Even if the ads are professionally created with a great message, they may not get as much of a reaction if the competitor’s ads are run in the same place (newspaper, TV, etc) on the same day.

2. Unsubstantiated claims:- Advertisers will often have what the customer needs, but fail to offer any evidence. A cliché is nothing less than as unsupported claim to the public is tired of hearing. We must prove what we say in every ad. The prospect will not make a new decision about the product until we have given him new information and a new viewpoint.

3.) The desire for instant gratification:-The ad which creates enough urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately . Such ads are of little use in creating an identity for the advertiser in the mind of the consumer