Question

Effective communication in the presentation is not important in Marketing Research as the researcher present the finding in writings. *

True or false

Answer 1

Answer:

The correct option is “False”.

Effective communication is very important in presentation in Marketing Research even though the researchers present the findings in writing.

Communication is the process by which exchange of information happens by different medium (it may be visual, written or even sign or symbols. For a message to convey the message properly, it is imperative that the communication should be effective so that the actual purpose of communication is met.

Presentations for Marketing Research are usually done to pick and highlight the important points to the target audience (usually marketing, product development and senior management). Not everybody goes through the detailed findings given in the Marketing Research report. For this purpose it is very important that the key assumptions and findings of the marketing research are summarized and highlighted in presentation. This makes the role of effective communication very important in presentation of Marketing Research.