Question

In a study conducted by WOMMA (Word of Mouth Marketing Association), 81% of consumers are influenced by a friend's social media posts. Their research also revealed that the average American mentions a brand some sixty times a week in online and offline conversations. How powerful and influential is social media word-of-mouth to a brand or a public figure? Find an example of where social word-of-mouth has made or broken an organization and an example where it has changed government or culture.

Answer 1

Word of mouth is the way of increasing brand image where people interact in person and share preferences. This sharing of experiences has been further motivated through the emergence of internet and smart phones on which people can connect to social media. Social media has made word of mouth most powerful. People tend to rust the opinions of peers to make purchases.posiutive word of mouth results in good brand experience. on the other hand a negative experience can spread more fast through social media ruining the image of a brand in a spur of a moement.the recent example where social media has broken an organization is nestle where the presence of some bacteria in the nestle chocolates has spread through social media affecting the sales of its entire product line including Maggie and infant formula milk. Is Maggie noodles were also banned in India due to some hygiene related issue.socila media has changed the culture of giving education. Developing countries are receiving a valuable education primarily through YouTube videos. It has become means to promote commerce by expanding personal networks, such as peer-to-peer selling.