Question

6. Think about ethical communication opprtunities provided by social media. As the CEO, how would you shape your company's culture to use social media (such as Facebook,I witter) to promote ethical behavior and communicte the organization's value? What are the advantages and dangers of using social media? No more two paragraghs.

Answer 1

Companies can easily modify the mass messages by using most effective Technologies as well as targeting the customers on the usage of their specific products. By targeting the correct age segment using social media tools and projecting the product as need of today while creating most advertisement strategy according to the origination of the product would be the most appropriate way to modify the mass messages.
Modifying the messages according to the trend in the social media platforms as well as other places would also be the most appropriate way of increasing the compatibility of the mass messages provided to the customers. Email marketing is also called the most beneficial tools at the current state for improving the effectiveness of mass messages.
Most of the services provide customer oriented as well as customer analytical advertisement and promotion platform. Using this platforms would definitely be more beneficial as well as for improvisation of services and the factors included in the society. By focusing on creating a large audience and looking into their interest as well as targeting each and every specific audience by segment take it into different sectors would be beneficial for the organisation to improve the effectiveness of the mass messages.

Using social media for delivering the message in an ethical way as well as implementing a strong social media culture which directly focuses on creation of a strong brand identity is very beneficial for any organisation. This type of structure is very essential to create a positive identity for the organisation and provide adequate level of support in its business operations. Creating a positive brand image who were the social media is very essential for most of the organisation and implementing a policy of consistently delivering message as using Twitter for the organisation betterment is definitely a good idea which increases the adaptability of the specific Organisation in the required market segment and provide adequate level of support to its operational capabilities.

P.S.- Please leave a comment if any explanation is needed.