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In: Operations Management

Describe the effects of social media on communication within an organization.

Describe the effects of social media on communication within an organization.

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Expert Solution

In the current business market social media plays a significant role in business communication. It also has been found that the globalised organizations create a page of organizational brand to communicate with the consumers easily through flash sales, promotions, online service etc. However, there are significant advantages of social media exist that helps an organization to communicate with its stakeholders such as

• Interpersonal personal feedback providence

• Proper information sharing

• Product display with information

In addition, it also found that the social media helps an organization to interact with customers directly that influences for building healthy relationship and it results in long-term customer or stakeholder engagement. On the other side, good feedback and good advertisement of product and service through presentation and interview influences users to share the information. It results in expansion of brand image in global context with single click that recognized as the passive communication with technological advancement.

keosha answered 3 months ago
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