Question

Describe how social media provides channels of communication.

the book is the essentials of public health management, by Fallon, 3rd edition

Answer 1

Social media plays a major role in providing communication channels:
•   Various campaigns can be made to run on the official pages of the organisation which communicates to a mass audience regarding the roll out of a new product or any new event in the organisation that is important for the stakeholders to know.
•   Social media allows various forums on which people can chat and communicate their ideas so that conclusive and constructive feedback can be given to the organisation so that they can take necessary action to improve their processes.
•   TWITTER and other such social media platforms helps in ensuring that right message is transferred free of cost to the right audience.
•   Also, social media enables conference calls to ensure that communication regarding different professional and personal aspects can take place that too almost free of cost and effort.