In: Economics
How do marketers use data from consumer activities on social media to influence purchase behavior?
solution :
In olden days there is no social media and other kind of promotions .but,in olden days also an kind of advertisement is mouth publicity.there is no tactics or statistics in olden days .
by the only way of goodwill and quality of product is reviewed in the market
first of all we have understand consumer behaviour consumers always attracts and intersted to hold the product which is promoted their favorite people.this is the one of to hold and retain the customer to hold for a long run,and also an cultural elements plays a key role in consumer decisions .we will observe in market also.and the owner who would understand and supply the customer needs only can be survive in long run
Now a days our daily life is mostly depending on this social media,we can say that even social media influences our daily routine.the social media connected shopper finds and bussiness owners also encourage use of social media in their point of sale marketing .if the people they can find out specials on social media
The marketers always research about the role of social media on consumer decision making of significant brand differences, high consumer involment and risk. a quantitative research survey investigates changing of conumer decisions , outdated stuff...etc;
social media marketing puts consumers back to the centerof the bussiness world and provides marketers a new set of tools to interact with consumers and to integrate them into the brands through innovative ways . social media marketing is the contemporary style of marketing as it concentrates open new horizons for marketers in order to promote a product or service as to conventional media.
IN recent times consumer satisfaction and marketers behaviour is kind of big asset to the bussiness. by the statistics also marketers always revised the market what kind of trend is existed and research about outdated fashion and also.In market the data collected and analysed by the surveys and taking some samples from the market.IN the statistical perspective ,they drew the conclusions. the surveys is also impact the buyers desicion making . this implies that consumer buyiung decision making can be predicted with social media marketing.further studies considering social media content and other respondents too further understanding of target consumers decision making behaviour.
social media plays a key role in daily life like booking hotels , food resturents , automobile industry and software services also, now a days consumers using the internet to achive their goals and also used to knowledge sharing so, most of the narketers taken internet linked social media is platform for the bussiness, by this internet platform cost saving and time saving and easily reaches to the customer requirements and good returns in a long run.
social media doesnot only effects the consumers decision making on products and services, but also helps in fiels of studies and carrers too
EXAMPLES FOR THE SOCIAL MEDIA :
FACEBOOK , TWITTER....ETC;