In: Operations Management
Movie: The Matrix (1999)
Write a 1500 word paper discussing:
1) How the film might have changed popular conceptions on the availability of the technology represented in the film.
2) How the technology in the film (choose a predominately featured one) would affect our society if it became widely available.
NOTE: focus on the Technology, not the plot.
In 1997 when Netflix was introduced to the market it became a
sensational success. Very first time some service was providing
rental DVDs over the post in which a customer doesn't have to move
from the couches to get the DVDs at their home.
There was a very large involvement of the video stores during
definition growth of Netflix. Netflix ended that growth of the
stores by providing services to the customers at the doorstep.
Later Netflix launched its internet-based subscription service in
1999 and provide a huge number of movies to its customers. The
specific change in the strategy of Netflix made him the undoubted
king of the industry.
Blockbuster was the initiator of the rental service in the
America. But blockbuster never replied new technology to its
organisational structure. This specific mistake lead blockbuster to
bankruptcy. Blockbuster had it stores all over the America which
was very famous for distributing DVD and also had the bending
machines which were overcome by the Netflix new technologies and
web based streaming.
Major environment shift was shifting from the store based rental
system to online Internet based rental system which benefited the
Netflix for getting better viewership over the blockbuster.Later
blockbuster filed for the bankruptcy which made Netflix a leader in
the industry.
According to the McGahan model if a company is going through and industrial change environment then it should also change in the same way otherwise it will go bankrupt. It is obvious to change the company is overall strategies as well as technological advancement according to the market. If a company doesn't see the upcoming clues and arise that the fall conclusions for all the time then the overall loss of the company is very big. Same thing happened with Netflix, when industry was shifting towards the Internet Netflix went with the flow and chose to shifting with the Internet which lead it to be a market leader.
Blockbuster didn't applied any kind of strategic improvements by
looking at the competition from Netflix. that's why blockbuster has
been bankrupt and Netflix is now a brand leader in industry.
Blockbuster food on their traditional selling method which was
being used in the organisation from last 10 years and didn't evolve
with the changing environment that's why blockbuster faced hard
times.
Blockbuster was very passive towards its rental service and always believe that the rental service would never be surpassed by any new coming Technology. Pilot analysis of the market blockbuster looks so much time in applying new strategies to its business and that lead it to difficult times.
P.S.- Please leave a comment if any explanation is needed.