Question

Analyze the corporate communication practices of one or two corporations, using the “organizational communication/public communication” distinction between corporate communication activity.

Xerox & Disney

Answer 1

Corporate communications or public communication of any firm are inclined to integrate the communications strategy that is distinct from other firms based on the various stakeholders the business is associated with to communicate to achieve the best possible results. Every firm has a unique preposition towards the communication process, channels of mediums, that they follow based on the functions & Structures the business is associated with to manage the overall company communication network that focuses as a major key performance indicator for any business to survive apart from the competition.

Communication at corporate levels is very challenging compared to other means as there are many things involved whereby if there any lack in it affects the overall business process, management control & thereby impacts the stakeholders associated with it as public.  

- Here the distinction of both the corporate/public communication is best understood by understanding the two firms as Xerox & Disney communication strategy & that how they manage both the communication network which is explained below:  

1) Xerox - Companies Communication Strategy:

• Xerox is one of the largest global firms on consulting, tech & document management ventures has associated with many clients that undermines the communication network of the firm at large at all business levels to achieve the success.
• There are millions of clients, stakeholders this firm hold publicly which focuses on building such a communication network that manages both the things by providing sheer working experience, managing pre & post-sale communications network with efficient marketing influence, & thereby integrate the communication channels such a way that overcomes the communication issues at all levels of business.
• This company focuses on building a communication network based on developing a sound client communication strategy, integrate it to personalize as per thier needs, re-engineer the communication process to re-design it to boost the communication practices at corporate levels, generate the possible leads in communicating channels, achieve the maximum results to match the impact of communication on various external & internal forces effecting thereby develop such a communication network that is competitive at global levels.

2) Disney- Companies communication strategy:

• Corporate communication was very significant even in those times of the 1980s where many firms in America adapted communication as the critical & major force that impact the corporate decision as researched & published in US business Magazines to create the corporate communication network in such a way that builds relationships among various functions of corporate teams, PR divisions, integrate the process in such a way that builds a sound strategy that fits to overcome the communication issues at all corporate levels.
• Walt Disney as the firm is one of the strong examples that comes when such a corporate communication concept is discussed. The focus for this company on thier communication network is building a strong strategy on communications, that integrated the communications to build sustainable relationships among everyone, providing the messages into a corporation was consistent, as all of this resulted into having integrated communication among overall business & brands internally & externally that adds a portfolio of business of Walt Disney.
• Defining the right corporate values, principles & guidelines, mission, vision & objective thereby communicating this into overall corporate functions, employees, subordinates & stakeholders of the firm with appropriate communication channels, understanding the need for leadership relevance on communicating processes, managing the overall team with proper guidance, control mechanisms have really leveraged this firm on achieving the best possible results on business at all levels.
• The firm is one of the leading entertainment & information providers has really managed thier portfolio of brands with strong communication models, thereby enhancing the overall business portfolios to achieve the greater outcomes through this tools/mechanisms that manage the overall communication network as a critical factor of such type of business at all levels.

Thus, organizational communication to corporate communication can be best understood with the above evidence explained by taking the two of the great global firms that manage thier communication network with sound communication strategies which are unique as per thier own as when it comes to Xerox firm it holds public communication as prime factor whereas the Disney as firm holds both the types of communication but it takes corporate communication as a prime which thereby integrates in such a way that reap the best possible results at large through their distinct ability on communication strategies.