IDEO is a global award-winning design firm. Every year teams of people including psychologists, mechanical engineers,...

IDEO is a global award-winning design firm. Every year teams of people including psychologists, mechanical engineers, biologists, and industrial designers work on projects ranging from Apple's first computer mouse to heart defibrillators to the Neat Squeeze toothpaste tube.

IDEO's corporate philosophy is that teamwork improves innovation and creativity. Group brainstorming is used to spark a lot of new ideas at once. Project teams share and improve ideas by leveraging members' skills and solving problems together. The company believes that the diversity of interdisciplinary teams allows higher quality, faster innovation.

Regardless of the project, IDEO teams use the same process. First they identify similar products and experiences, then they observe people using them. The teams then visualize, evaluate, refine, and implement innovative solutions to their clients' problems drawing from their research and observations. IDEO team members lack status or formal titles, and every team member is given equal respect.

How does teamwork influence innovation at IDEO?
How does diversity influence the effectiveness of teamwork at IDEO?
What characteristics would you look for in staffing a project team at IDEO?

Expert Solution

1.How does teamwork influence innovation at IDEO?

IDEO’s corporate philosophy is that teamwork improves innovation and creativity. Group brainstorming used to spark a lot of new ideas at once. Project teams share and improve ideas by leveraging members’ skills and solving problems together.

2. How does diversity influence the effectiveness of teamwork at IDEO?

The diversity influence teamwork at IDEO by interdisciplinary teams that allows higher quality, faster innovation. Regardless of the project, IDEO teams use the same process. They identify similar products and experiences, and then they observe people using them.

3. What characteristics would you look for in staffing a project team at IDEO?

The characteristics I would look for to creating a project team for IDEO is open minded, people who work outside of the box. Also how creative are they when it comes to ideas, and designs also how much respect they give to one another. I would also look into how hard of a working person they are and how good are they in working in teams.

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keosha answered 1 year ago

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