In: Operations Management
Some of the Key customer focused practices for ensuring performance excellence involve the following :
Identification of target market or customer base : The first most important practice for ensuring performance excellence should be to identify the most relevant market and customer groups to target who should resonate with the products or services being offered. In other words the product show be acceptable to the targeted market base.
Determination of customer needs and expectations : The another most important consideration would be to determine the needs, desires, wants and expectations of such customer base so as to understand them better in order to match the product features with the customer specifications to maximize satisfaction.
Promoting Positive Culture : Another important practice would be to encourage a corporate culture which shall treat the customer needs and desires as top most priority while conducting operational or manufacturing product. The culture should be such which allows direct contact of customers with relevant staff and ensures maintaining of long term relationship with client base.
Instilling values of trust and loyalty : Another key practice would involve establishing proper trust, loyalty and friendliness with customers which increases the chances of customer loyalty and commitment. Customer engagement and loyalty programs could be framed to retain customers for longer periods.
Using industrial standards and maximizing satisfaction : The business should continuously committ to maximize the customer satisfaction by constantly maximising. Industrial benchmarks should be used to correct deviations and looking for improvements.
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