Question

Describe an example of a company that markets its products or services to a specific target market (do NOT use a mass marketed product such as Coca Cola or bottled water)

Describe which of the four major segmenting variables was used to determine this market.

Is this a good, viable market for this product? Why or why not?

Answer 1

MC Donald's is an example of a company that markets it's products to a specific target market. For example, in India McDonald's has launched its range of vegetarian burgers such as McVeggie, McAloo Tikki, puff range - MC Puff etc which are all vegetarian whereas in US market it's products are mostly bon vegetarian and contain ham, pork, meat etc. India being dominated by Hindus who are mostly vegetarian, do not eat non veg products, hence McDonald's has used this market knowledge to sell its products differently in India than in USA. Geographic is the major segmenting variable which is used to determine this market. This is because based on the geography or location of the target market customers, the strategy of the company varies. Yes, this is a good, viable market for this product because McDonald's is hugely popular in India and it's products sell in good numbers here because of the quality, affordability and taste that the company offers.