Question

Identify the target markets Lime (transportation) would focus on if brought into Greece?

On which specific segments of the population will you focus on marketing efforts? Think about demographics, lifestyle, and geography.

Determine the various steps you would take to put a number (persons and sales) on the target market.

Answer 1

Ans . The target market of Lime scooters would focus on if bought into Greece is generally the youth population because it is that type of self public transport which is used Basically to make travelling locally in a fun way so that it will create self social belongings instead of the isolations due to the car travelling.

Social grouping is very essential for the youth and therefore the main target of lime is the population which are more concerned for their groupings.

For our marketing efforts in the promotion of lime scooters specifically, the segment of the population is college-going students office going young staff and High School and Intermediate students because as per the demographic characteristics this category of the population is more frequent and more dynamic to use this type of innovative self public transportation and the lifestyle of the youth always prefer and promote innovative ideas of the society and the geographical condition is totally for this type of transportation is highly developed urban areas because of this type of transportation required good infrastructure facilities where root development plays an important role.

The various steps which are important for the development of and the promotion of this type of transportation are

• Relate it with the environment-friendly product because it is an electric scooter which can promote environmental-friendly ideas.
• Next step is to provide various types of promotional activities in the situation of local ideas and enhancement of Creative Thinking.
• To develop more and more new models so that it can attract the youth.
• To be available more frequently in most of the areas.