In: Economics
The aim of Patagonia's company is to provide best quality products at a reasonable price. They also believe in creating economic and social value. The decisions regarding their individual products, services, product lines and product mixes are as follows :
1. Their products will be of high quality standards. They will also use high quality raw material.
2. They will create economic and social value through their business.
3. They will sell their products to distributors and to the customers directly.
4. Some part of their revenue will go to the charity that promotes conservation to safeguard nature.
5. Their operations will not cause harm to the nature.
6. Designing and branding of the products will be original.
7. Designs of the products will be simple.
8. They will collect and recycle the products which cannot be resold.
9.There will be transparency in every aspect of the company.
10. Human resources will be the backbone of the company.
Summary: The company decided to work on every aspect whether it is economic, social, human resources, quality, transparency, recycling etc.