Question

Introduction about Netflix, briefly describe its products, markets and activities. 250 words

Discuss how the two business functions (marketing and operations) would identify and address Netflix innovation needs. 250 words

Answer 1

Netflix is over the top content provider with production of Movies and genres across various mediums over mobile applications and TV.

The marketing and operations are immensely targeted across emerging markets and showcase new upcoming movies over multiple medium.

Netflix innovative solutions with low cost production and Differentiation of content makes it numero uno player with highest customer footfalls.

The Facebook page by Netflix has been most amazing and happening which has leveraged various brand assets like celebrity endorsements, brand mascots, user stories, testimonials, etc. The brand has engaged audiences with various live contests , quizzes, surveys, webinars, engaging videos, participative games,etc.

Various social media campaign on Twitter, LinkedIn, Instagram, Snapchat are run simultaneously to achieve top of mind recall and touchbase maximum audiences.

The marketing has seen series of TV commercials which depicts the product benefits and are in continuation to target compelling user story. The brand has consistently clocked millions of views on multiple platforms and has meticulously used Facebook for penetrating new markets and high profile customers as per demographic segmentation.

The brand has leveraged and optimised page to track Analytics and measure success using metrics like bounce rate, exit rate, unique page views, unique customers and have also optimised search engines through programmatic buying which helps customers land on Facebook page itself.

The benefits exceed the costs for this campaign as it has proliferated customer base and has achieved diversity and higher average reveneue per user and decreased lifetime customer acquisition cost.

The brand however can improve its profile by using cloud storage for customer analytics, Artificial intelligence and Machine Learning algorithm for drill down Analysis and using Tableau as data visualization tools for devising right strategy.

The brand also needs to integrate various social media profiles and repetitively generate new fresh campaigns over period of time so that buzz remains active for longer period and helps create brand equity and brand resonance.

Moreover, various testimonials can be used to create awareness and generate positive word of mouth marketing amongst customers. Usage of referral marketing on Facebook can bring down costs substantially and increase revenues through profit maximizing. All in all 360 degree marketing campaign with well planned time frame can help brand optimise cost and grab maximum market share .

The usage of Radio and out of home media and newspapers can also help create propaganda for all Facebook campaign and bring organic traffic from multiple sources such that outreach is maximum and impact is well optimized.

This creates well crafted and well timed turnaround strategy for any brand and successful campaign can be created with seamless execution and implementation.

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