Question

what thing s should you take into consideration when trying to target a specific audience? give example

Answer 1

Whenever a company targets and specific set of audience it uses some special strategy and decision making for the selling a product in that market

The process has to be gone through segmentation targeting and positioning which is in short form also called STP

Following are the consideration which should be taken care of while targeting a specific set of audience-

1.The product should be easily available for reachable to the consumers

2.It should be easy to use and dispose

3.Designing the product of the goods according to the age group, gender, class, etc

4.The product should be available in the best quality due to its sustainability in the long run.

For example, a company called beardo which deals in young group of men grooming and products

The company knows that it's target specific audience is young generation male so they try to sell the best quality products like hair products, beard products, face wash, etc and customize products according to the needs