Question

Review a current product or service in the market and determine if the company identified the persona for its product effectively. What decisions created a successful or unsuccessful product persona?

Answer 1

The current product identified in the market after reviewing which I feel that the company is using the persona for this product effectively is IPhone by Apple Incorporation. The product comes in different variants and is marketed as "Innovative" product with the tagline "Think Different" The company presents its product as qualitative, Innovative, Advanced, updated and better than any other in the market by defining its features as unique and ideal. The company identifies the personal for its product through reflecting on its unique value preposition for high end customers.

IPhone prefers its persona to depict unsuitable for Value shoppers and is more inclined towards extravagant and luxury lovers.

The first most important decision which contributed to successfull product persona of IPhone is the decision of company to target only high end customers and make it affordable for only few which increased its image of being seen as a luxury product which elevates social position of people. 70% of customers of Apple are more concerned about their status or position in society than the product itself and Apple helps them to increase their social value and self concept through the persona.

Another important factor is their unique value preposition which makes product look different, unique, rare and advanced than other smart phones available in the industry. The features and quality of iphones play a role in demonstrating a strong and exuberant persona.

. Thanks dear student.. Hope this helps you... Good luck... Rate if satisfied :)