Question

Describe target market for product/service for Starbucks

Answer 1

The target market for Starbucks is quite big, it may be that they have segmented the target market in some age groups but there are other age group and people from other profession also visit Starbucks adding to their sales. If we look at the age group it can be stated that the people visiting the organization more is people between the age group of 18-44 and we can easily make out that this age group consists of people who are students and working both the section of the society therefore the stores should be close to office area and college area where there is more proximity. Again, not only office colleagues but families and couples also visit the stores to have a good time for example college going students have a place to spend good time with their friends or partners and for office goers it is a resort after office and home where they can be have a good time with friends and family.