Question

criticize sand cone theory of operation performance objective?

Answer 1

The sand cone model developed in 1990 provided the understanding that for an organization, the consideration for competitive capability is accumulated in an orderly progression with quality as the innermost layer of the cone, with the delivery following as the second layer, flexibility as the third layer and price encompassing all the other layers of the cone, in order to create the understanding of competitiveness and capabilities for a company. Although the model holds some relevance given the fact that it takes into account all necessary factors for any to be considered competitive, the fact that each factor is given specific weight does not show an equal correlation in the modern-day business practices. Sure, the cost will always be the topmost consideration for every company, even if it represents a differentiation model, however, with globalization and the state of technology, capabilities do not get built over a period of time, rather, quality and flexibility are at the front of the line when it comes to competitiveness. Most businesses build flexibility as the final layer over the course of time, while quality is the main factor that is maintained, especially for both brands. The consideration for delivery of service is also relevant but it is now considered a part of the delivery process.

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