Question

explain how higher quality leads to increased market share within the context of the sand cone model, and continous improvement and the flow of activities necessary to achieve total quality management.

Answer 1

A sand cone model has quality at its foundations to succeed for the organization and if foundations of the organization is based upon quality, then I brings dependability in the product as well as in the market. As a result, the firm can opt for the higher speed. Though there is a tradeoff between speed and cost-efficiency and a proper consideration of a balance between these two, can bring greater    success in the business environment. So, sand-cone model helps the organization to focus upon the superior quality as I can attract the   audience that can pay value based price to the organization. So, market share as well as profit margin also increases.

In an organizational context, total quality management takes place when the organization strives for continuous improvement and streamlines its process flows. It happens when organization changes according to the changes in business environment. It brings change drive to improve and subsequent quality level is also achieved. It brings total quality management in the organization.