Question

ANALYSIS ON COMPANY (Comcast)

COMCAST internal analysis:

What are COMCAST's core competencies?

COMCAST's VRIO framework? Competitive Implications?

COMCAST life cycle position?

COMCAST Vertical Integration:

Vertical Value Chain for Target Market?

Degree of Vertical Integration?

Answer 1

Answers to first 4 sub-questions are given below:

1. Core Competencies:

a. Delivering the highest quality content for programming.

b. Having multiple cable networks.

c. NBC Universal

d. Diversified Portfolio - Films, cable networks and theme parks

e. Ability to provide licensed content in digitally growing media

2. VRIO:

Valuable - Yes due to being:

a. Capital Intensive - created Entry Barrier

b. Regulatory hurdles

Rarity - Yes due to having:

a. Limited Capacity of bandwidth

b. High cost - creates Entry Barriers

Imitability - Yes due to high entry barriers due to reasons mentioned above

Organization - Yes COMCAST is organised to capture value since it has customers in:

a. Both residential and business segments

b. All types of products - Phone, Video, Internet

3. Competitive Implications: The VRIO framework suggests that COMCAST enjoys a sustained competitive advantage over its peers. It has the infrastructure and resources to expand and continue growing at high growth rates in the days to come. It enjoys high entry barriers due to infrastructure, regulatory and high entry costs which it is able to leverage to own its advantage.

4. Life Cycle Position:

COMCAST is in the growth phase of the product life cycle, as it is continuing to expand its customer base, revenues, profit margins with high growth numbers. It is also enjoying a strong competitive position in the market.

For the rest of the two sub-questions, please post a separate question. This is due to limitation/restrictions on answering more than 4 sub-questions to any question on this portal.