Question

analyze McDonalds internal environment and analyze what their core competencies are

Answer 1

The core competencies of Mc Donald is :

• The brand created over the years : Mc Donald's has created a brand image over all these years. It is one of the most famous fast food chains across the globe and people identify it with quality and value for money.
• The quality of food served : It has created value meals and combo offers which does not pinch the pockets of the customers as well.
• Global presence : Mc Donald's has opened up it's retail outlets over the entire globe. Every city of almost every country world wide has outlets serving millions of customers globally.
• Economies of scale: due to the large scale of operations, it has reduced the costs and help build profits and revenue for the outlet.

The internal environment of Mc Donald's is that they impart training to employees after they get selected and then they are promoted on the basis of their performance. Afterwards they get selected without any discrimination on the basis of age, sex, race or religion. They treat everybody equally.