VRIO analysis:- is a technique to analyse the
value, rareness, imitability and organization of an company or
institution.
Yahoo company – it is a web portal or web
service provider founded in 1995.
The VRIO analysis of yahoo company:
value:
- it is very popular and valuable online portal
- Yahoo has acquired 114 companies (as per 2015)
- Every day millions of people use it.
- Provide large number of employment globally
- One of the big search engines in the world also know for yahoo
mail, advertising, directory, news etc.
Rareness :
- Give web users freedom to use their services responsibly.
- Simple and user friendly
- Fast and relevant search and mass integrated range of products
Imitability :
- Increasing competition from Google, Face book etc.
- Losing its market share due to tough competition
- Increasing demand for other web portal due to their more
effective services then yahoo.
Organization-
- Being an old company yahoo has its loyal consumers.
- Acquiring more companies to increase its market share
- Providing more and well integrated range of services to attract
more users.
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