Question

(Word limit: 2000 words). Within the context of the chosen organization, critically discuss the main categories of information and the most effective communication processes that could be used. Within unexceptional circumstances such as COVID-19 pandemic, critically discuss what could be the most effective channels allowing to secure smooth running of information exchange and what information system will be most effective in the chosen organization? (Word limit: 2000 words).

Answer 1

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Answer1:

ORGANIZATION= NIKE

Main categories of information

· Global demands

· Environmental awareness

· Discrimination factors

· Factors affecting foreign production

· Economic recession

· Shareholder update

· Competitors knowledge

· Technology upgrading

· Financial strength

· Corporate culture

· Price strategies

Most effective communication processes that could be used

Front line employees

· Direct interaction with the customer.

· No separation in the distribution channel.

Personalized service

· Advanced gait technology

· Complete video evaluation

Traditional direct marketing

· Email program

· Issued catalog

· Social media conversation

Nike plus marketing

· Engage directly with the customer

· Data-driven interaction.

Social media

· Nike fuel PR

· Social media campaigns

· Artistic branding.

KMS(knowledge management system)

· Creativity - It allows Nike to discover new ideas to persuade new consumers and keeps loyal consumers engaged in the brand.

· Refining- It allows Nike to stay relevant in the media's eyes. They are able to do this by adding on to original items that have been produced in the past and making it new again purchase.

· Capturing- It is a company's ability to have its own differentiation from other companies.

COVID-19 Pandemic

Most effective channel

Traditional direct marketing(social media conversation)

· By keeping in view recent pandemic social media is the most effective channel to communicate information, as it helps in achieving social distancing and connectivity without traveling due to lockdown in many states.

· By providing a social media platform for information, customers as well as shareholders keep updating without physical contact.

· The communication system is done through social computing advertising on television as well as twitter and Facebook.

Most effective information system(computer-based)

· Office information system=EDI(electronic data interchanges)- Used for trade content, illustration sound, and video to all level of direction.

· Transaction processing system= It includes online transactions to store transactions to occur with in-store pickups on online items.

· Management information system and communication system- create exact and compose data so supervisors in different clients can settle on choices, tackle issues, and track advancement.