Question

(b) Discuss the advantages and disadvantages to Clarks of e-commerce.
Word Limit: 450 words

Answer 1

There's no uncertainty that the ability to sell online has made many organizations viable and profitable. Like all plans of action, Clarks of eCommerce has its advantages and disadvantages. It's important to get a decent handle on the advantages and disadvantages so you can be educated when making strategic choices:

- Advantages of Clarks of eCommerce:

1-A Larger Market:

Internet business allows you to reach customers all over the nation and around the world. Your customers can make a purchase anywhere and anytime, especially more individuals are becoming accustomed to shopping on their cell phones.

2-Customer Insights Through Tracking And Analytics:

Regardless of whether you're sending visitors to your eCommerce site through SEO, PPC ads or a past postcard, there is a way to track your traffic and customers' whole client excursion to get insights into watchwords, client experience, marketing message, evaluating strategy, and more.

3-Fast Response To Consumer Trends And Market Demand:

The streamlined coordination's, especially for merchants who do "outsource," allow organizations to react to market and eCommerce trends and consumer demands in an agile manner. Merchants can also create advancements and deals on the fly to attract customers and generate more sales.

4-Lower Cost:

With the advance in eCommerce platform advances, it has gotten easy and affordable to set up and maintain an eCommerce store with a low overhead. Merchants no longer have to spend a large financial plan on TV ads or billboard, nor stress over the cost for staff and real estate.

5-Increased Sales With Instant Gratification:

For organizations that sell digital merchandise, eCommerce allows the conveyance of products within seconds of making a purchase. This satisfies consumers' requirement for instant gratification and helps increase sales.

- Disadvantages of Clarks of eCommerce:

1-Lack Of Personal Touch:

A few consumers value the personal touch they get from visiting a physical store and interacting with sales associates. Such personal touch is particularly important for organizations selling very good quality products as customers want to purchase the merchandise as well as have a great experience during the procedure.

2-Lack Of Tactile Experience:

Regardless of how well a video is made, consumers despite everything can't touch and feel a product. Also, it is anything but an easy feat to convey a brand experience, which could often incorporate the feeling of touch, smell, taste, and sound, through the two-dimensional of a screen.

3-Price And Product Comparison:

With web based shopping, consumers can compare many products and locate the most reduced price. This powers many merchants to contend on price and lessen their profit margin

4-Credit Card Fraud:

Credit card fraud is a real and developing issue for online organizations. It can lead to charge-backs that bring about the loss of income, penalties, and bad reputation.