Question

Think of three brands whose products you use regularly and investigate their Facebook pages.

Which of the three is most impressive?
What types of marketing techniques do they use?

Summarize your findings for each of the three brands and rank them using the following categories:

Activity
User involvement (engagement)
Informativeness
Overall feel

Guidelines:
3 to 6 sentences or bullet points per trait.

Answer 1

The products three brand's that i use regularly are :

1. Amazon.com

2. Apple

3. Nike

Out of the three the facebook page of Amazon.com is most impressive.

Amazon uses a comprehensive video strategy to update the consumers about the products. The thousands of external posts and comments that are published in their page regularly are used in a way to know what people are saying about their products and services. The page manager however doesnt post very frequently but most of the content are posted in video format which seems to be new trend in digital marketing.

Rank based on activity

1. Amazon

2. Apple

3. Nike

Amazone's page ia the most active. They post 7-8 content in a month whereas both apple and nike's pages are inactive.

User invovelement :

1. Amazon

2. Apple

3. Nike

Amazon's page is filled with external comments and posts. They also let the consumers express their feedback through comments and they are very responsive to the comments.

Informativeness

1. Amazon

2. Apple

3. Nike

Amazon posts new content in video format. They promote their new products by featuring influencers of all range. The other two lags in this trait also. Apple and Nike hasn't  posted about their new products, or any company related news for a long time.

Overall feel :

The overall feel of amazon's fb page is way better than the other two.. they are updated with time whereas the other two are inactive and very dull.