Question

Think about the products or services you use. You can also think of a particular store like Wal-Mart or Target. Choose one and talk about their marketing tactics. What makes you purchase the good or service? How do they advertise? Do they have misleading marketing? How are you personally being marketed to? Please respond in 250 words.

Answer 1

Wal-Mart is one of the largest companies in global level. It is the largest retailer in terms of revenue and number of employees. The customer rating ad reaction towards this company shows the market of that company. A large number of customers depends this company for their daily needs. They were mainly took customer friendly prices. An efficient market mix was an important market tactics used by Wal-Mart. Excellent procurement strategy took by the company in terms of their market status. They offer wide variety of products in the market. Maintain strong relation with the suppliers.

Wal-Mart used psychographic and demographic segmentation strategies. They provide the goods which fulfil the wants of consumer. They provide low price products which used in everyday life. They maintained pricing advantage in their business. Wal-Mart deals with large assortments of goods. There is an efficient retail chain managed by the Wal-Mart. The special attention in their operations gives fast delivery of the products. Wal-Mart conducts its business through three segments mainly Wal-Mart International, Wal-Mart US and Sam’s Club. Wal-Mart operates its business in supermarkets, warehouse clubs, supercenters, hyper markets, speciality stores, convenience stores etc. It operates 139 distribution facilities include its shipping. In today’s fast moving world the importance of digital platform is important. There is a high level of trust and confidence gain from these companies.