Question

Choose a consumer product with which you are familiar and use regularly; write a 1-2 page SWOT analysis for that product.

Answer 1

Swot matrix for consumer product : Apple I-phone. is as below:

Strengths

--Apple has shown and proven it to their competitors and themselves that they are pioneer of the best IT brands in the IT industry. They have established faithful and passionate consumers that support the brand.

-- Apple products are simple, thus easy to use with a sleek design, well-known brand, dependable, reasonably priced for customers, high market share.

--Steve Jobs CEO of Apple Inc. is known to be a visionaries’ for future and compelling, his products may not create the market, but his product has set great values for the market.

　

Weaknesses

--Apple is very dominion and commanding, and keeps the sales of hardware to themselves. Apple does not permit other companies to expand hardware’s work with their products, thus keeping the operating system closed.

--Faulty screen and batteries for the Apple iPod Nano, which may have setback the image of the company.

--Despite the amount of revenue the company earns, Apple refuses to pay dividends for their stock option grant in the previous years.

--The music industry is pressuring Apple to increase the prices of its music download file. If Apple gives in to the pressure it will be considered to be commercial weakness of the company.

　

Opportunities

--By creating the early exposure of the brand, Apple captures customers before they even know that they are customers

--Apple brand is known for manufacturing high quality products to its customer which are simple to use and generally well received.

--As innovation and technology advances, Apple will be able to create new commodities and gain new market sectors. It will help it to reduce the cost of fabricating and introduce proficient manufacturing systems in the market.

--Diversification in i-phone, security devices, software’s, broadband, and PC software

--Improvement in the warranty plan and decreasing the prices of their products will increase the market share

　

Threats

--Ideas are easy to copy by the competitor. Companies Microsoft and Linux have their own version of graphical user interface. The interfaces for touch screen are being used on other phones, example as Google’s Android.

--The company is facing various problems in developing countries, the health and environmental responsibilities involved in the production of its components could not be possibly shirked by those companies.

--Apple prices are outside the IT market. They are higher and other smart phones sales for a lesser value, however; performance is similar to the iPhone.