Pick a service that you use regularly (not physical products). Explain what customization, unstorability, and intangibility...

Pick a service that you use regularly (not physical products). Explain what customization, unstorability, and intangibility means for this service. How do these factors influence the way the service is delivered to customers?(Complete and correct answer with examples and personal ideas)

Expert Solution

Any Service is characterized by its nature of Customization, Unstorability and Intangibility. Product are produced while the service need to be performed. Let us take the example of Saloon Service for every month hair cut i do take. Now this is a form of service which is performed by the hair dresser. Now we will analyze the element of customization, Unstorability and Intagibility of this service.

Customization: The service is customized as per my requrieement and the hari style that I want to keep. Therefore it is very specific to me and customized for me.

Unstorability: This service can not be performed and stored. Like for example If I had to buy a product I could simply go and collect the same, because it can be stored. But in this case I must visit the saloon and spend time to receive the service, It can not be performed, stored and delivered to me.

Intangibility: Now this service is something which is intangible, I can not touch, smell or feel this service unlike the products. Therefore services are intangible.

Therefore, these factors decides on the method and ways to deliver the service. Every service has got some sort of customization in its delivery process. For example the car repair service is different from the saloon service. similarly the restaurant service is different from education as a service. each one of them has got its

keosha answered 1 year ago

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