Question

what would you think if a brand or company were not on facebook?

Answer 1

Why facebook is essential for a company ? If a brand or a company were not in facebook, then we may think that company is not so popular or it may not be a competitive one.

A company must have a facebook page and the reasons for it are many:

Those who have a business page on Facebook provides them a way to communicate with their customers directly. When you are posting some valuable information, then your followers will follow you to know about your company. They are looking for updated information from your company by scrolling your facebook page, symultaneously you are getting information from them through their regular visits to your page.

Facebook insights provide information about how many visitors are coming to your page and how many are engaging themselves with your content on facebook page. Your followers on facebook can tell you what they want through their interaction and participation.

Social relationships are one of the most important parts of social media and it is through Facebook you can popularize your brand among people. Facebook page represents your brand, it allows one-to-one conversation with the public who may be a prospective consumer.

Facebook allows you to build a community where customers gather to express their opinions, write reviews and give feedback about your product. A community can be built by a number of ways:
Posting relevant links that raises interest of people.
Asking visitors to leave a comment.
Organizing contests and promotional activities.

Facebook is an effective social media to generate more traffics to your business website. Your posts, links which are on the Facebook also helps to increase traffic if they are indexed by search engines. Your Facebook page is the mirror of your business which can drag more customers only when your page is filled with relevant business information, essential for the customers.

Social media has a vital role to play in everybody's life, so not having a Facebook page can be expensive for you. Your competitors will take the benefits of having a Facebook page of their own.
Many people are visiting Facebook everyday and they are also searching new informations on your facebook page. To hold your customers, you have to update contents,links and videos regularly. The number of people on Facebook are increasing day by day, to attract them towards your business you have to make regular updation of your page.