Question

1.Explain the potential impact of digital communications on your brand.

2.Evaluation of digital communications includes page views, click through rates and conversion rates. Explain each.

3.Explain 2 strength and 2 weakness of mobile marketing; cite an experience

of mobile marketing from a marketer.

Answer 1

Explain the potential impact of digital communications on your brand.

1. It Adds value to the brand service.

2. It helps in creating resources for the client

3. It facilitates in establishing your brand and yourself as an authority in industry

4. It strengthens yiur digital presence by using SEO features.

5. It helps in lead generation

Evaluation of digital communications includes page views, click through rates and conversion rates. Explain each.

A page view means visiting a page on a website. If we click again then it becomes the additional page view.

The click-through rate is the ratio of number of clicks performed by users on a page to the total no. of visitors on that page. It is mostly used in ad and email campaigns

Conversion rate indicates how many users on the page took decison on a particular action. For eg. Registering for a membership, downloading content etc.

Explain 2 strength and 2 weakness of mobile marketing; cite an experience of mobile marketing from a marketer

Strength:

1. Faster Results- These days everyone use phone for the maximum time. Even while going out, people carry it with them so they can immediately check notifications for mobile marketing

2. Wide reach capabilities- As mobile content can be easily shared among users, mobile marketing can have huge viral benefits.

Weakness:

1. Diverse platforms

2. Navigation issue