Question

- Design an Integrated Marketing Communications outline for the brand Nike. Explain your reasons for using different media.

- Recruit a new sales team for the brand Nike. Explain the different steps that must follows and also, the profile of the sales professionals that you are looking for.

- Marketing Myopia: Explain what do you think Nike should do in order to stay strong along time and avoid decline.

- Suggest the launching of a new product or service from the brand Nike. Explain how would you cover the different steps of New Product Development in the case of Nike.

Answer 1

Ans: Integrated Marketing Communications outline for the brand Nike:

Nike is located as a bonus trademark, marketing expertly designed, including highly valuable commodities.  The advantage of traditional media remains its strength to strike huge aggregates of characters. It does additionally connected to essentially "mass communications" undeviating acknowledgment merchandise, distinctive trade, federal association, vending improvements, promotion.

Advertisements: Nike considers creating cathartic samples rather than traditional billboards. • Nike composes its commercials to gain covering customer’s passions including highlighting unique sensations before-mentioned as vanity, attainment, passion, also realization.

Social Media & Public Relation: Social Media pulpits moreover sponsor Nike becomes designed an influential mark across some ages including social communications including PR impersonated prominent use in designing unique trademark concerning Nike.

Public Relations & Promotion: Nike manages social media crusades to advertise belonging to the commodities.

Ans: The different steps that must follow and also, the profile of the sales professionals that you are looking for are as follows:

• Step 1: Recognize the competitor's defects.
• Step 2: Recognize specific qualifications for a particular task.
• Step 3: Rewrite each strong commercial.
• Step 4 Reference applicants accepting topmost hiring localities.
• Step 5: Manage mechanization.
• Step 6: The applicant should develop individual Approved Evaluation.
• Step 7: More further computerization.

Ans: In order to stay strong along time and avoid decline they should follow the steps as below:

• Establish consumer engrossment initially.

• Support the approach proceedings every demand

• Consider each outcome of the selling.

• Encompass the latest innovations.

• Accommodate to Specific Necessities About the consumers.

Ans: The launching of a new product or service from the brand Nike:

• Construct propaganda beforehand.
• Commence accepting quasiorder.
• Earmark the various faithful clients.
• Operate a competition.
• A blog concerning the brand.
• Feature the brand-new commodity covering the website. ...
• Apply video as a publicity medium.

The different steps of New Product Development in the case of Nike:

• Step 1: Forming prevailing retailing inclinations
• Step 2: Broadcast the proposition.
• Step 3: Examining the notion.
• Step 4: Marketing logic.
• Step 5: Merchantable Experiments.
• Step 6: Triviality as well as goods growth.
• Step 7: Advertise.
• Step 8: Appointment inaugurates assessment including accurate evaluation.