Question

Bran epson printers. Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different media.

You need to recruit a new sales team for your brand. Explain the different steps that you should follow and also, the profile of the sales professionals that you are looking for.

Marketing Myopia: Explain what do you think your brand should do in order to stay strong along time and avoid decline.

Suggest the launching of a new product or service from your brand. Explain how would you cover the different steps of New Product Development in the case of your brand.

Answer 1

Let's take the brand Epson printers,creating this brand successful by integrating of marketing communication,so how it defines the best brand in market.First need to understand the IMC or Integrated Marketing Communication that all forms of promotional tools and communications get linked that are marketing mix or promotional mix(Ps),advertising,sales promotion,personal selling,social media,digital marketing platform,public relation and sponsership.Here the 5Ps plays important role i.e.Product,Price,Place,promotion and People.While promoting the Epson Printer in the market th by product printer must be designed according with this 5Ps.Then after using diffrenet techniques and tools how to reach and creat brand image within the enduser.I think the best use of IMC that creats the brand of Epson as compared to other brand.If all the communication tools working together effectively in harmonizing way.The way IMC is working by horizontally integrated with prodution,finance,distribution and communication working together then message reach to the customer and creat the image.Then we need to integrate the data with marketing information system can share the date across all the department.Also we can integrate the tools like vertically,internally and externally that impacts a lot for the brand epson.

The reason behind using diffrent media IMC is most important why because leveraging the USPs of the brand epson to the customer.In current scenario several media available for markeiting and promoting the product among these digital medial and social media most effective.See the digital platform of media linked and reched easily than print and transit.Present market everybody using social media every moment of life through smart phone.This is the cheap and viable to reach and communicating the message about the new product rather all.

Particularly, this Epson printer for marketing need to specific sale force that technically and techsavy along with professional working experience and education.There is some steps involved to recruit techinal sale force like identify candidates' strength and weakness,identification of job requirement,advertising the detiled job description,using candidates source recruitment sites for automation of assessment,conduct telephonic interview and in person inteview for selecting the candidate.So these are steps involved recruiting sales force and for Epson printer marketing the technical skill must be needed and 3 to 4 years working experience on this product of different brand.

When implementing the IMC for effecting marketing of the product,then also aware of the information about the Marketing Myopia that also plays important role for failure of the product in the market.Its the negative trait of maximum companies.Because many companies focuses and developed the product according to their needs with short term growth stretegies by ignoring and neglecting the customers' need.They are so overconfident that stop asking their customer and fails to create brand image as well.Yes I think if avoiding the marketing myopic and focusing on customer need and demand then it could be lasts longer and create strong image within the customer.Always think about the customer as king and planning for longterm strategies rather short term.So everybody must avoid the marketing myopia for immediate branding.

When launching the product of epson printer goes through the cycle for developing the new products.In short the different stage of new product developement follows as well;

Ideation/Idea Generation:Searching and creating different new ideas of the product that is R & D by gathering information from internal and external sources.

Screening and Evaluating Idea:Its nothing but filtering and pick out the idea which suits the traits of the product.

Concept development and Testing:That reflects the character or attributes of the product for the costomer and it tested among the customer according to their needs.

Making of Marketing Strategy: after generating concept or idea of the product then need to think about the new marketing strategies to market the product.

Profit Analysis:After making marketing strategies then coming to analyse and review the product sales,cost and profit projection of the new product.

Product Inception:After all above stages then start the product developement process.

Market Research/test marketing:After developing the product need to test this product in the niche of the market and take market research of this product.

Introducing the Product/Launching:All process is being over then the time for the launching the new product in the niche market condition.

So this is the way to start product inception through above stages process.