What is a marketing Feature? What is a Benefit?

Expert Solution

Marketing:

Marketing is a process through which a product or service is taken to the end consumers. It evolves right from strategy building to communication to destination. It is done through advertising and selling.

Features and benefits of marketing are explained below:

1. Customer Satisfaction: The quality provided by the company would retain the customers and increase their satisfaction which impacts to increase the growth of the organization.

2. Customer Demand: The Company should always keep in mind on the customer demand. According to the needs and wants of the customers they should plan their products. It helps the company to review on how much product to be produced, financial planning etc.

3. Marketing Research: Marketing research is a process wherein relevant datas are collected and analysed in order to help and solve market challenges and to beat competition. So that the organization would decide on how long it could sustain in the market through competitive analysis.

4. Marketing Environment: In this technological era focusing on advertising in the social medias like Facebook, Twitter etc has to be considered before framing marketing strategies in order to sustain in the market. It benefits the company on understanding the political, economic etc of the market environment.

5. Marketing Mix: Marketing mix would be more effective for a particular business. The four P’s, Product, Price, Promotion and Place, helps the company to analyse the market and take solution according to same so that the company could be more effective in the market.

keosha answered 2 years ago

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