Question

How Quantitative Research gives benefit to the Marketing field?

Answer 1

Firstly we will understand the meaning of quantitative research :

Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Quantitative Research Benefits the Marketing Field in following way :

Quantitative research is all about numbers. It uses mathematical analysis and data to shed light on important statistics about the business and market. This type of data, found via tactics such as multiple-choice questionnaires, can help you gauge interest in your company and its offerings. Most importantly, because quantitative research is mathematically based, it’s statistically valid. This means we can use its findings as a reliable source.In this technique questions are asked to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels. At last it can be concluded that quantitative research has a special significance in marketing.