Question

Marketing is a very important aspect in business. Furthermore, if the marketing mix is not conducive to the target market (consider demographics), the product or service will fail. Consider the following scenario and (1) identify a target market (consider demographics), (2) explain where you would have the product sold (store), (3) promotions and promoter (perhaps celebrities) you would use, and (4) how you would position the product.

-Athletic shoe for training (a non-brand shoe)

-Price $39.99

-Low to medium quality

Answer 1

1. Marketing is the necessary aspects of the business to increase the growth. To position the product in the market it is required to identify the target audience. The market can be easily targeted to identify the potential buyers or customers who are eager to buy the specific range of products. To analyze the different market the demographics is one of the important aspects that push the organization to get o know the demand of the population that is willing to get the product. As per the need of the customers, the products are required to be placed accordingly in the market to fulfill the demands.

2. The product must be distributed to the outlets that are having the maximum ratings of high customers and demands. The individual stores are having the ratings that are required to be analyzed based on the selling ratings of the store. This prospect is required to be utilized to increase the sale of the product by engaging the specifically listed items that customers mostly pick from the market.

3. The promotions and promoters both are important to extend the popularity of the product in the market. By adopting many marketing channels promotions can be done in the organization and with the help of the promotions, the brand gets accepted in the market. The organization basically takes the celebrities who promote the brand as the iconic image of the products. In this way, the general customer tries to adopt the fresh look of the celebrities and the product brand gets accepted in the open market also.

4. For positioning the product in the market it requires conducting research in the market to identify the customer's demand. As per the population of the particular age group in the market the demand gets identified, and the organization based on the analysis and decision making process they targets the market. This gives them the opportunity to correctly position the product in the market and get the maximum achievement by earning a major profit.