What is meant by a marketing mix? What are the components of a marketing mix?

What is meant by a marketing mix? What are the components of a marketing mix?

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ekkarill92 answered 2 years ago

he term marketing mix refers to the different components that can be controlled in a marketing...

he term marketing mix refers to the different components that can be controlled in a marketing strategy to increase sales or profit. The name comes from a cooking-mix analogy used by Neil Borden in his 1953 presidential address to the American Marketing Association. In 1960, E. Jerome McCarthy proposed the “four Ps” of marketing—product, price, place (or distribution), and promotion—as the most basic components of the marketing mix. Variables related to the four Ps are called marketing mix variables. A...

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What is meant by a marketing mix? What are the components of a marketing mix?

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