Question

Marketing mix of Dell company.

Talk about the marketing segmentation and marketing mix (4 Ps) of Dell.

And how Dell customize its products in the global market.

Answer 1

Dell is an American information technology that designs, sells, restores, and maintains computers and related goods and services. It provides organizations with the necessary infrastructure to develop their digital future to transform IT and protects their most valuable information.

Dell focuses mainly on four segments for its product marketing and sales. They are

· Consumer Segment:- Household consumers are the target market.

· Business:- Small and medium-sized enterprises.

· Public Sector:- Universities, Governments are targeted.

· Large Enterprises. Targeted at large companies.

Dell's marketing mix discusses the way dell has experimented to achieve a competitive advantage. Dell's Marketing Mix are:-

Product

· Dell sells its products in five specific categories, each serving as separate lines of products.

· Dell provides a wide variety of goods and services from both the business class and home/consumer segment.

· Dell offers highly differentiated goods, with numerous features that competitors don't bring to customers. Hence, its goods are regarded as unique.

Price

· Dell's main aim is to offer the customers low-price because Dell requires direct sales, the production costs are minimized to a very large degree, thereby aiding the cause of sales the goods at a comparatively lower price than its competitors However, they may not be able to have a constant price for a product at all times because the demand in the product may fluctuate and the costs of production may differ.

· The new pricing strategy for setting the price point Dell pursues is a competitive pricing strategy. This is because, due to a large number of competitors within the market, data on competitors is easily accessible.

Place:

· Dell markets its goods across 2 forms of marketing. The first is where it markets its online service directly to its client. The second is where it sells to wholesalers who then sell to numerous retailers located throughout the world who then sell to their customers.

· As Dell's products are often available to the customers of the nearest dealer, they build trust for the "local Dell" thus achieving the goal of gaining trust in Dell's products and services and creating a wide and diverse consumer base.

Promotions

· Dell promotes its products mainly through television and Internet advertisements, various print media, and mailing or emailing a wide variety of direct marketing publications, such as promotional materials, catalogs, and consumer newsletters.

· It also shows its ads on various social media sites such as YouTube, Facebook, and Twitter, due to their high monthly usage.