Question

Why is the internet marketing specially important in Business marketing?

Answer 1

Answer:

Internet marketing is important because it matches the way consumers make purchasing decisions. Internet marketing enables you to build relationships with customers and prospects through regular, low-cost personalized communication, reflecting your move away from mass marketing.

Convenience of Internet Marketing:

Internet marketing enables you to keep your store open 24 hours a day without worrying about overtime payments or employees overtime payments. It is also convenient for customers to offer their products on the internet. They can browse your online store at any time and place an order whenever it is convenient for them.

Internet access:

By selling on the net, you'll be able to overcome the barriers of distance. you'll be able to sell product in any a part of the country while not fixing native shops, while not widening your target market. You can also create export business without opening a network of distributors in different countries. However, if you want to sell internationally, you must use localization services to make sure your products are suitable for the local market and comply with local business regulations. Localization services include translation and product improvement to showcase the differences in the local market.

The cost of online marketing:

Marketing products on the Internet costs less than marketing from a physical retailer. You have no recurring costs of property rental and maintenance repairs. You do not need to purchase stock for display in the store. You can order the stock on demand by keeping your price low.

Personalization of offers:

Internet marketing enables you to personalize offers by creating a profile of customers' purchase history and preferences. By tracking potential visitor web pages and product information, you can make targeted offers that show their interests. The information available from the tracking website visits also provides data for cross-selling campaign planning so that you can increase the value of sales by customers.

Relationships with customers:

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can start a relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps maintain the relationship. You can invite customers to submit product reviews to your website by helping them create a sense of community.

The growing importance of social media:

Internet marketing enables you to take advantage of the growing importance of social media. According to the studies, a group of consumers responded strongly to the impact of social networks and increased sales by about 5 percent. You can take advantage of this kind of impact by incorporating social networking tools into your internet marketing campaign.

In this way internet marketing is useful in business marketing.