Question

In: Accounting

For a business plan for a small Accounting firm - What is the marketing mix section....

For a business plan for a small Accounting firm - What is the marketing mix section. Can you give an example?

Solutions

Expert Solution

The marketing mix of a accounting firm can be defined as all set of marketing tools whether controllable or tactical applied by the firm so as to capture a desired market share or have response from the target market. Here the tools applied involves each and every thing which it can do to influence the raise of their products demand.

The Accounting firm uses a mix of 1) their product range, 2) the different range of product’s cost, 3) application of their services in various parts of company’s operation. Moreover, the firm’s ability to promote the products to various types of clients can also be counted as a mix tool which is used to capture the market.

The Accounting firm’s product includes the services towards the maintenance of the books and fulfilling all the statutory works related to accounting and legal work of the company. The records with the existing clients will count as the added advantage to the accounting firm.

The cost of various services like accounts maintenance, tax filling, statutory records, auditing, finalization of the accounts, maintaining share records, etc. are different for different industry. The firm could well explore these distinct advantages to capture the accounting market.

The various tactics which the accounting firm can apply to expose their advantages and services and promotion can well be applied to expand the business to new clients and raise their revenues.

=============================


Related Solutions

GPS WATCHES submit the marketing mix section of your Marketing Plan. Include the Product, Price, Place...
GPS WATCHES submit the marketing mix section of your Marketing Plan. Include the Product, Price, Place and Promotion sections in detail. Also, draft a description of your target market. Word count requirement: A minimum of 800 words total is required for this draft of your Marketing Plan. A paragraph or two per area, such as about the product, the pricing strategy, among other terms is expected.
what is the operation plan in the section of business plan for Personal Shopper business
what is the operation plan in the section of business plan for Personal Shopper business
What is meant by a marketing mix? What are the components of a marketing mix?
What is meant by a marketing mix? What are the components of a marketing mix?
Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus...
Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plan Template (also available following p. 72) to assist you and be sure to include your responses to each question in that template. You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format....
Marketing is a very important aspect in business. Furthermore, if the marketing mix is not conducive...
Marketing is a very important aspect in business. Furthermore, if the marketing mix is not conducive to the target market (consider demographics), the product or service will fail. Consider the following scenario and (1) identify a target market (consider demographics), (2) explain where you would have the product sold (store), (3) promotions and promoter (perhaps celebrities) you would use, and (4) how you would position the product. -Athletic shoe for training (a non-brand shoe) -Price $39.99 -Low to medium quality
JULL (TOBACCO COMPANY) Marketing Plan Report THE MARKETING MIX Keeping in mind the target market and...
JULL (TOBACCO COMPANY) Marketing Plan Report THE MARKETING MIX Keeping in mind the target market and strategy you are recommending, how do you recommend deploying the 4 P’s (Product, Price, Promotion and Place/Distribution) to achieve the objective(s) you identified? To obtain maximum points you will want to begin the paragraph by stating: “The marketing mix recommended for JUUL       is indicated in these four elements.” You will then continue the paragraph or section by indicating your plans for each element...
What are the four variables of the marketing mix?
What are the four variables of the marketing mix?
Marketing Plan The Internet provides the small business access to potential customers around the world. Countries...
Marketing Plan The Internet provides the small business access to potential customers around the world. Countries want to promote exports because selling goods and services to people in other nations creates jobs at home. The United States has an agency that provides assistance and even provides loans and loan guarantees to assist US businesses in increasing sales to customers in other nations. It is called the Export Import Bank of the United States (often called Ex-Im Bank), and they do...
Develop a Marketing Plan Choose a relatively small business you perceive its owner as entrepreneur existed...
Develop a Marketing Plan Choose a relatively small business you perceive its owner as entrepreneur existed in Saudi Arabia, or one of the middle-east countries, you can use your own if you have private business. Develop the company`s Marketing Plan with the following details; Marketing Plan a. Market Research- Why? b. Market Research- How? Primary or Secondary Data? c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis,...
Develop and submit the FOURTH part of the business plan. 1. MARKETING PLAN Overall Marketing Strategy....
Develop and submit the FOURTH part of the business plan. 1. MARKETING PLAN Overall Marketing Strategy. Pricing. Sales Tactics. Service and Warranty Policies. Advertising and Promotion. Distribution. 2. DESIGN AND DEVELOPMENT PLANS Development Status and Tasks. Difficulties and Risks. Product Improvement and New Products. Costs. Proprietary Issues.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT