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In: Operations Management

Name and describe 2 short term goals, 2 medium term goals and 2 long term GOALS...

Name and describe 2 short term goals, 2 medium term goals and 2 long term GOALS and OBJECTIVES for a business plan of a realtor company

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Expert Solution

2 short term goals:

  • Acquisition of new buying & selling clients: acquiring more customers on a day to day basis to add to the overall customer database for the company.
  • Extension of online presence & authority: extension of company’s online presence by formation of company website and buying online ad spaces.

2 medium term goals:

  • Local & regional media visibility: purchasing local and regional media ad spaces and program segments to grow local and regional awareness for the company.
  • Repeated listings showing customer loyalty: working on development of customer loyalty to bring in more repeated listings within a medium time frame (6-8 months).

2 long term goals:

  • Expansion of customer base: overall increasing the customer base by adding listings from new locations to the business.
  • Gaining competitive advantage: developing a competitive advantage over other realtor companies by either developing a service factor that attracts and retains new customers or by developing strong hold in a certain location, which acts as a competitive advantage for the company.

keosha answered 1 year ago
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