Research has an important role in advertising. Its findings are used to support advertisers' claims and...

Research has an important role in advertising. Its findings are used to support advertisers' claims and to inform consumers which products are superior. Since these findings influence consumer-buying decisions, their accuracy is essential. But some critics charge that advertising research is not always conducted or interpreted honestly. They claim it is used unethically to manipulate and mislead consumers. Discuss the pros and cons of this argument.

Expert Solution

Answer : Advertising research is an important ingredients for a detailed studied of a subject in systematic and logical manner . Advertising research helpful in successful measuring of the result in systematic and logical manner. A creative advertising is one that engages target audience in logical manner.

Advantage /Pros of Advertising research are :

Develop creativity, design and strategy in systematic manner : It means that it help marketer to create creativity design in order to attain the attention of the buyer in logical manner.
Identify opportunities in the market: It means to grab the what is right time to grab an object . It tells us about which geographical location is best suitable.
It help to measures the potential problems of the business.
Less Chance of failoure of advertising when proper advertising research has been conducted.

Disadvantages/Cons of Advertising research are :

Reliability and accuracy is the main problem that has been faced by the marketer as research is 100% not accurate and it measures only reliable value.
Validity :It means the result in not valid in all circumstances and conditions in logical manner.
Fake data and biasness is presented in research.
Costly method of conducting the research.

Rahul Sunny answered 1 year ago

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