Question

Differentiation is the key while positioning a brand, discuss?

Answer 1

Differentiation while positioning a brand

Every organization in the market has the purpose of attracting maximum numbers of customers as compared to the other organizations and giving them proper competition in order to achieve the organizational goals and objectives effectively and efficiently. This can be only done when the organization presents its products or services in the market which are different from the other available products and services and that is known as the differentiation while positioning a brand.

Now let us discuss the importance of differentiation while positioning a brand.

• A brand with different features, price and quality always attract customers in the market and help the organization to boost its sales and this really helps to understand the needs and requirements of the customers through its feedback and then they can use it for further improving their products. This makes the brand customer friendly in the market.
• The organization also gets the benefit to control the price of the product easily in the market. As other products are almost the same they have less margin to control the price of their product but on the other hand products with different features and technology can always make changes in the price as they have less or no competition in the market.