Brand equity - brand promise, positioning statement Target consumer - demographics, behaviors, attitudes - with estimated...

Brand equity - brand promise, positioning statement
Target consumer - demographics, behaviors, attitudes - with estimated sizing and growth
Analysis - business performance & drivers, SWOT, core competencies

State all of this for the brand: NETFLIX

Expert Solution

Netflix is the internet based entertainment which provides unlimited access to movies, videos or tv shows without a single advertisement.Netflix wants to become biggest giant in entertainment globally.

for this Netflix follows various marketing strategies to become no1 global entertainment, now it is on 7th number in United States.

Rahul Sunny answered 2 years ago

Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for...

Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for a variety of firms. In one study, a client asked for an investigation of consumer characteristics that can be used to predict the amount charged by credit card users. Data were collected on annual income, household size, and annual credit card charges for a sample of 50 consumers and is shown below: Income ($1000s) Household Size Amount Charged ($) 54 3 4,016 30 2...

Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for...

Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for a variety of firms. In one study, a client asked for an investigation of consumer characteristics that can be used to predict the amount charged by credit card users. Data were collected on an annual income, household size, and annual credit card charges for a sample of 50 consumers. The following data are contained in the file below. Income ($1000s) Household Size Amount Charged...

discuss the possible threats of changing positioning strategies of the same brand to its target market....

discuss the possible threats of changing positioning strategies of the same brand to its target market. support your answer with examples

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Brand equity - brand promise, positioning statement Target consumer - demographics, behaviors, attitudes - with estimated...

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Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for...

Consumer Research, Inc., is an independent agency that conducts research on consumer attitudes and behaviors for...

discuss the possible threats of changing positioning strategies of the same brand to its target market....