Question

With examples, discuss some of the challenges facing marketers in product positioning. 

Answer 1

In terms of branding an product positioning , it plays a vital role actual placement of the product in the minds of the customer so a meaningful and long term benefit can be obtained for the marketer. As such out of the three main activities of Segmentation of the market , targeting the target population and then the product positioning, the flowing are the challenges faced in order to correctly position the product

No	Challenges	Description
1	Challenges in selecting the target market	Before the product is correctly positioned , it is important to correctly select the target market and actual user of the product . A brand in premium pet foods cannot position its product in a society or complex here pets are not allowed . As such it is completely loss effort in positioning .
2	Social barriers in positioning	Social barriers mainly include gender biased and other social norms which cannot be used to effectively position the product . Like the positioning of household cleaning and detergent products with women stereotyping the advertising can effect in negative responses in the positioning of the product as ariel did in their ads in Asian counties
3	Localiasaaion of the product with selective positioning	The exclusive positioning of a product for a limited regional or geographical area, makes the product local from global. As such these positioning will result in loss of global sell of the brand
4	Challenges in Pre-Market survey	The pre market survey and effective segmentation of the market is a preliminary excrescent be done before positioning. As such the time contains and efforts lead to challenges in efficient survey and positioning of the product
5	Cost based positioning	Positioning of the product based only upon the price skimming strategy will increase the sales momentarily . But this will eventually lead to the decline of the brand line of the same leading to long term loss
6	Shift in existing customer and loss of customer base	Positioning of the products with the needs of millennials lead to losso f old customer base as they no longer find the product or service to be useful enough
7	Ethical issues in product positioning	The ethical issues in positioning include the use of racial factor to discriminate the benefits of the product . like Dove advertised their products on racial discrimination line which later on proved to be challenging for the image of the company