Question

explain product positioning of shoe company? How to give position of product while comparing with other shoe companies?

Answer 1

Product positioning can be defined as the marketing practices in which the main attempt of the marketer remains on creating a distinct and unique image of the product in the mind of the customers. This helps the marketers to differentiate the company's products from the products of the competitors.

When we talk about the product positioning of the shoe company, it indicates that the marketers of show company will focus on some specific strategies to create a unique image of the shoes manufactured by the company in the mind of the customers so that the customers treated differently the shoes produced by the company.

There are many modes through which the shoe company can position itself against the shoes of other companies and at the same time comparing with them.

The biggest and most important aspect of positioning and comparison can be the durability and comfort of the shoe. The company can position itself as the most durable show with a lot of comforts to the feet and while doing so., it can have a comparison with the other products such as the shoes of the company are more durable and comfortable than the shoe of company X or company Y