describe the brand positioning and customer relationship of Disney.

Expert Solution

Disney's brand positioning is to make happy,
then sell happy , pay much attention to the experience of consumption, to bring customers
unique gaming experience. Make people consider happiness once thinking of Disney. Second,
Disney's business position is to expand the company's key strengths - the impact of the film
and television business on people; increasing investment in Disneyland and resort business in
order to achieve the global reach; building Peripheral industry group around the "Disney" brand ,
to enhance the Disney brand in books, toys and other industries visibility. Finally, Disney's product positioning refers to the very fact that the merchandise is anything which will be provided to the
market that draws people's attention and meets their needs of happy.

Make every customer feel that they are important.Disney train their employees to be “Assertively Friendly.” Disney team members are encouraged to actively seek contact with customers. They refer their employees as "cast members " and their customers as "guests". They call used to call their customers or email them to keep in touch with them.

Also for example, they will approach an individual who appears confused instead of waiting to be asked for directions.

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Rahul Sunny answered 9 months ago

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