Question

• What is the business?

• Who is the customer?

• What is of value to the customer?

• What will the business be? What should the business be based on answering these question please write a full marketing objectives vision and missions for web design company

Answer 1

Web design Company:

(Who is the customer?) Target customers - Segmentation 1. Customers with existing websites and seeking for a revamp, 2, Newly launched companies seeking to build their websites from the scratch, 3. Large companies, Mid-sized and small firms, startup

( What will the business be? ) Services offered: Service Mix - 1. Website development, 2. Domain registration services, 3. Web hosting services, 4. Digital marketing - SEO, 5. Content support - Website development is the core offering, other services that are mentioned are a support system to the core services. Service mix helps the business to retain and engage customers or prospects. We certainly do not want to lose our customers to the competition who offers everything. Here customers can either choose all the services as a bundled offering or can choose stand-alone service. This way we have created a single platform for serving all the customer needs. it is a win-win. Also, it will help to generate additional revenue due to diversified offerings.

Pricing: Differential pricing, pricing will vary based on the category of customer segmentation, need for personalization and customization, additional features, etc. Also, customers can choose either bundled or a la carte services. A customer who chooses a bundled option should be provided a discounted price, by choosing this option the customer has picked us as a partner among the competition, and this is a long-term engagement, few services like the website maintenance or content support should be offered as a value-added service with no additional cost. this is one of the ways to add value to the customer expectations. ( What is of value to the customer? )

(What is the business?) About us: We are a young and passionate set of professionals who understand the customer needs, Building a meaningful website is our core objective. We understand the importance of having the right things at the right place, your website is the face of your business and an impressive website helps you engage with the customers and provide value for a lifetime.

Vision: To become a pioneer in providing innovative designs and technology offerings worldwide. Steer our customers to growth and success.

Mission: Build robust and innovative designs, drive value to the businesses and their customers.

Marketing, promotion, and Sales: Own a website 1. Optimize the website and ensure it comes on top of the search engine results page, 2, Drive traffic to the website from various sources - referral websites, forums, social sites, etc, 3. Funnel and tap the traffic either through an interactive chatbot or form fills (Click to action) for lead generation. 4. Build a strong brand presence and recall through social media.

Customer service- Building a robust customer service is necessary as we are emphasizing on providing value to our customers also good client servicing will make customers return back and refer to new clients. Thus the business will expand!